Was playing with Twitter bad for Habitat?
In June this year, Habitat caused quite some fuzz when an intern misused Twitter by using keywords related to the Iranian political situation to promote posts about special offers. This was generally...
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10 things not to do when dealing with China
The Chinese market is unique Hong Kong television station Pearl showed an insightful lecture by a J Walter Thompson consultant about marketing in China. Most important lessons: traditional marketing...
View ArticleBrandZ: Apple overtakes Google as most valuable brand
In the brand value ranking maintained by BrandZ, Apple has now succeeded Google as the most valuable brand with a value estimated at $153 billion. That’s a 859% increase since 2006, the year before...
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